These days, it isn't easy to make money with print products. A lot of readers have traded in paper information for the online version. Publishers are forced to rethink their strategies with online business concepts to sustain their profits and coax them into growing again. But just a couple of websites, with content combined with a bit of Web 2.0 is not enough to qualify as an online strategy, though, sadly, many chief editors think it is.

Readers in charge
Online publishing is a completely different ballgame, the biggest difference being that They, your readers, are now in charge, instead of your editors. Internet users have the power to choose where and how they will get their information. You snooze, you loose. Even if you have the most successful portal formula with the best content, it is not necessarily going to yield long term profits. The internet changes fast, trends come and go in the blink of an eye and, if you're not giving them what they want, users will find another campfire that is more attractive. The key is to make your applications portable, they should be able to go into Facebook, OpenSocial, iGoogle, iPhone, intranets, ... wherever your customer may go.


Long tail economics
At Componence we understand your concerns and we know how to help you implement a genuine Publishing 2.0 strategy. We have been providing our online solutions to the publishing world for over five years, a number of the Top 10 Dutch publishers are in our client base. With a high tech portal platform the long tail economics are within your reach. We would be honored to be your partner in achieving this.

Key elements to achieving your successful Publishing 2.0 strategy
The success of your Publishing 2.0 strategy lies in your ability to adapt and respond quickly to internet trends and changing user characteristics. That is the only way to ensure the lasting attention of your readers. Any successful Publishing 2.0 strategy must have the following key elements to achieve this: