Latest Componence news

According to our CEO Ha Vo, marketeers should learn from the lessons the bankers had with the credit crisis. Of the online marketing toolbox, Social media marketing (SMM) is the only form that is intended to build  a durable relationship based on dialogue and personal treatment. Although Forrester predicts that social media marketing - in the online marketing toolbox - will see the highest growth over the coming 4 years, search engine marketing still dominates the expenditure in online marketing budgets. 

We should really be social!
"Of course Google does a lot of great things for us all on the Internet, marketeers should understand that the billions spent on search engine marketing do not add real value to the relationship" Ha says. In his latest blog about the essence of social marketing, Ha argues that most of us are quite asocial on the web towards each other. "I’m convinced that the most important word of social media marketing is ’social’. If we’re not social, then there is no place for us in the social comfortzones".

Chameleon can help business to do social business
Since the launch of the new Chameleon technology, Ha has been on a quest to promote social media marketing as the only way to maintain a real durable relationship with each other. "When we all consider social media platforms like Facebook, Hyves, Linkedin, etc. as cities where we live online with real people, then we can also do business there. The business we do there will be more efficient, more relevant and really 1-1", Ha says. In his blog about the potential value of social media, he even dared to predict that Facebook can be bigger than Google in 5 years.

Social media marketeers are enthusiastic about Chameleon
Currently branches like Travel, Government and Publishing (B2C) are showing concrete interests in the Chameleon technology. "Besides being a true mashup technology, Chameleon technology is (as far as I know) the only technology on the web focusing on bringing real online business into the social media. Creating social business. Companies are still very 'asocial' and too much focused around themselves as they still want users to come to their website." Ha speaks about the reason why the Chameleon technology is received with great enthusiasm amongst marketeers who are looking for new ways to develop their social media marketing strategy. An example of how a business like Albert Heijn can do Web 3.0 business in Facebook was presented by Ha on the IAM / MarCom exhibition. 

Currently Componence is talking with many major brands and has different proposals running for the travel & publishing business. "We have strong positive reactions on our proposals on C-level and are negotiating long term agreements based on shared investments, revenues and profits. We expect to release the first social media marketing platforms for clients early 2010".  

The future of social media
The future shows great potential of business that understand the value of a durable relationship with clients. In contrast with the current ecommerce trends, social commerce / business will not just be about price. "Organizations that are able to change their marketing ways to facilitate dialogue and personal treatment will see that social media can deliver a way of doing business with higher conversion rates and lower marketing costs" Ha says. 

Setting the right example - social discipline!
As the essence is to be social our CEO Ha Vo is involved in different online groups about social media marketing. But you should not be surprised if you will find his name next to respectable comments on other blogs and news articles about various social media, Enterprise 2.0 or Web 3.0 topics. "A blog is a story told by a real person. Like in the offline world it should be treated with respect and the author should receive the proper feedback he/she deserves".